Privacy policy

Purelia operates this store and website, including all related information, content, features, tools, products, and services (the "Services") to provide you with a curated shopping experience. Purelia is powered by Shopify, which enables us to deliver these Services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control regarding your personal information.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood how your information is collected, used, and disclosed as described below.

Personal Information We Collect or Process

When we refer to "personal information," we mean any information that identifies you or can reasonably be linked to you. This does not include anonymous or de-identified data.

Depending on how you interact with our Services, we may collect the following:

• Contact details such as your name, billing address, shipping address, phone number, and email address.
• Financial information such as payment details, transaction data, and billing confirmations.
• Account information including usernames, passwords, preferences, and account settings.
• Transaction information such as products viewed, added to cart, purchased, returned, or exchanged.
• Communications including messages you send to our support team.
• Device information such as IP address, browser type, and device identifiers.
• Usage data including how you interact with and navigate our Services.

Personal Information Sources

We may collect your information from several sources:

• Directly from you when you create an account, make a purchase, or contact us.
• Automatically through cookies and similar technologies when you browse our site.
• From service providers who help us operate our business.
• From partners or third parties who support our Services.

How We Use Your Personal Information

We use your information to provide, improve, and personalize your experience. This includes processing payments, fulfilling orders, managing your account, arranging shipping, and handling returns or exchanges. We may also recommend products based on your activity.

We may use your information for marketing purposes, including sending promotional messages or showing you relevant advertisements.

Your information helps us maintain security, prevent fraud, and protect both you and our business.

We also use your information to communicate with you, including providing customer support and responding to inquiries.

In some cases, we use your data to comply with legal obligations or enforce our policies.

How We Disclose Personal Information

We may share your personal information in certain situations:

• With Shopify and service providers who help with payments, shipping, analytics, and customer support.
• With marketing partners to provide advertising tailored to your interests.
• If required by law, during legal processes, or in connection with a business transaction such as a merger.

Relationship with Shopify

Our Services are hosted by Shopify. Shopify may collect and process your data to provide and improve the Services. Your information may be transferred internationally as part of this process. Shopify may also use data from your interactions to improve its platform and services.

Third-Party Websites and Links

Our website may include links to third-party websites. We are not responsible for the privacy practices or content of those external sites. We encourage you to review their policies before providing any personal information.

Children's Data

Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided us with personal data, please contact us so we can remove it.

Security and Retention of Your Information

We take reasonable steps to protect your personal information. However, no system is completely secure. We retain your information only as long as necessary to provide our Services, comply with legal obligations, and resolve disputes.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information. These may include the right to access your data, request deletion, correct inaccurate information, or receive a copy of your data. You may also have the right to opt out of targeted advertising or certain data sharing practices.

Communication Preferences

You may unsubscribe from marketing emails at any time using the link provided in our emails. However, we may still send important messages related to your account or orders.

International Transfers

Your personal information may be transferred and processed in countries outside of your own. We take appropriate measures to ensure your data remains protected in accordance with applicable laws.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page along with a revised "Last updated" date.

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